Hello, security.
How to find home security leads
10,508,428
Owner-occupied homes nationwide whose householder moved in 2023 or later, 2025 American Community Survey estimate
Source: U.S. Census Bureau, American Community Survey Read November 12, 2026
The list updates each Monday with new deed records. Each row is one home purchase by people buying the home to live in. Multiple buyers can appear together. The mailing name, address, sale price and deed date come with every row.
Pick which ZIP codes to include.
Where home security leads come from
Paid channels for alarm companies include per-lead marketplaces, Google Local Services Ads and ad budgets on review platforms.
| Source | Pays for | Published price | Shared or exclusive |
|---|---|---|---|
| USPS Every Door Direct Mail | Postage per piece | $0.26 per piece | Does not apply |
| Thumbtack | Each lead, price set by the pro | Not published | Shared with up to 5 pros |
| Angi (HomeAdvisor) | Leads by subscription, per lead or bundle | Not published | Shared with multiple pros |
| Networx | Each lead | Not published | Exclusive (no published terms) |
| Porch | Each project request or subscription | Not published | Shared with up to 4 pros |
| Modernize | Each lead, call or live transfer | Not published | Shared with up to 4 pros |
| Google Local Services Ads | Each valid lead, auction priced | Not published | You are chosen directly; customer may contact others |
| Yelp Ads | Monthly ad budget | From $150 a month | Does not apply |
| Nextdoor | Ads or monthly alerts subscription | Not published | Does not apply |
During the first 4 hours, each Thumbtack customer can contact no more than five pros. A lead that gets no customer reply within 72 hours is refunded automatically. Networx's sign-up page calls its leads "exclusive" but publishes no terms that define what that means.
Yelp sells ad placements in search results and on competitor pages. Request a Quote, a separate Yelp product from Yelp Ads, sends a homeowner's project to multiple businesses.
Every Door Direct Mail puts one piece in every mailbox on the carrier routes you pick.
It covers routes, not buyers.
New homeowners and security systems
Homes can come with connected security systems already installed.
- Resetting each connected device to factory settings,
- creating a new account
- and updating it promptly
is what the FTC recommends for homes that change hands.
The FTC's guidance for sellers calls for resetting each device so buyers can set up their own access codes.
The 2021 American Housing Survey, run by the Census Bureau, measured upkeep spending among owners of homes built before 1950.
New owners within the past two years spent a median of $3,900 a year.
Longtime owners of at least ten years in those same homes spent about $1,500.
Upkeep as the survey defines it includes installing a security system, but the data gives no security-specific figure.
What the FTC tells security buyers
License checks are part of how buyers screen alarm contractors.
The FTC's consumer guide on home security system shopping advises getting references, checking that contractor licenses are current and getting written estimates.
Before signing, ask
- who installs and monitors the system,
- whether the company subcontracts that work,
- how long the monitoring contract runs
- and what early termination costs.
Every promise should be in the written contract, including
- the installation price,
- the monitoring fee,
- the contract period
- and cancellation terms.
Local police and fire departments can say whether the system needs to be registered, whether registration has a fee and whether false alarms bring fines.
Door-to-door selling of home security systems is legitimate, and scammers do it too.
The FTC's Cooling-Off Rule gives a buyer 3 business days to cancel a deal signed at home or anywhere other than the seller's permanent place of business, even after installation.
New single-family houses sold nationwide, 2025
Source: U.S. Census Bureau, U.S. Department of Housing and Urban Development via FRED, series HSN1FNSA Read November 12, 2026
A house counts in the month its contract is signed or its deposit accepted, not at closing. Not seasonally adjusted; existing homes (resales) not included.
Jan
56,000
Feb
56,000
Mar
63,000
Apr
65,000
May
56,000
Jun
57,000
Jul
53,000
Aug
57,000
Sep
58,000
Oct
48,000
Nov
52,000
Dec
56,000
Show table
| Month | New single-family houses sold nationwide, 2025 |
|---|---|
| January | 56,000 |
| February | 56,000 |
| March | 63,000 |
| April | 65,000 |
| May | 56,000 |
| June | 57,000 |
| July | 53,000 |
| August | 57,000 |
| September | 58,000 |
| October | 48,000 |
| November | 52,000 |
| December | 56,000 |
Mailing new homeowners: a sample plan
- Download the list Monday at 8am, in each market's own time zone. Each row has a recording date that shows when the deed was filed.
- Choose the ZIP codes in your service area.
- Build the card with your license number, an offer of a written estimate and answers to the questions buyers have before signing.
- Send the card through Lob. Its smallest First-Class postcard on the free plan is $0.905 per piece, print and postage together, and Lob quotes 5 to 7 business days for delivery.
What it costs to mail new homeowners
The Local plan charges a flat monthly rate. Split that rate across the new owners your ZIP codes bring, add one postcard, and that's your cost per new owner.
Example Enter how many new owners a month you expect in the ZIP codes you would buy. An estimate is fine. The Coverage page links each covered county, and county and city pages show counts for the last 90 days and the last 12 months. Divide the first by three or the second by twelve for a monthly figure. A county's or city's count covers every ZIP in it, so take your ZIP codes' share.
Starts at $0.905, Lob's four-by-six-inch First-Class card on the free plan. Type your own cost to change it.
Replace with your own numbers to see your costs.
- Local plan, per month
- $49
- List cost per new owner
- = $49 ÷ new owners
- List plus postcard, per new owner
- = $49 ÷ new owners + $0.905
- Monthly total, list and postcards
- = $49 + $0.905 × new owners
Common questions about alarm company marketing
- Does the list show which homeowners already have a security system?
No. The list comes from deed records and shows who recently bought a home. It carries no information about what equipment came with the property.
- What should a new owner do with a security system they inherited?
The FTC's consumer alert on homes with connected devices covers security systems and advises resetting each device and updating it promptly.
- How do you get home security leads without paying per lead?
Google, Yelp and Nextdoor each have a free business profile. Google lets a business ask customers for reviews as long as it offers no reward. Yelp bans asking for reviews at all. On Nextdoor, a business can share a Fave link so customers can recommend it to their neighbors.
- What are some alarm company marketing ideas for new owners?
A card can include a note about the FTC's advice on resetting connected devices. Deed records carry no information about what equipment came with a property, so that note fits any home on the list.
Sample row
This row is made up. It carries no real person, address or sale. Year built, square feet and permit history are filled only where a county or city publishes them.
Example
- Recorded
recorded_date - 2026-11-10
- Deed date
deed_date - 2026-11-02
- Mailing name
mailing_name - Pat and Casey Sample
- Address
address - 500 Example Ln
- City
city - Sampletown
- State
state - XX
- ZIP
zip - 00000
- Unit number
has_unit_number - no
- Condo unit
condo_unit - no (guessed from address)
- Sale price
price - 350000
- Year built
year_built - 1975
- Square feet
square_feet - 1600
- Last roof permit
last_roof_permit - not covered
- Last HVAC permit
last_hvac_permit - not covered
- County
county - Example County
- Source
data_source - Public property records, version 2026-11-12
Coverage areas
The Coverage page lists every covered area, what a row carries there, and this trade's page for each state.