Hello, lawn care.
How to find lawn care leads
71,892,618
Owner-occupied homes nationwide that are detached single-family houses, 2025 American Community Survey estimate
Source: U.S. Census Bureau, American Community Survey Read November 12, 2026
Each row in the weekly list includes a house-or-condo field, useful for filtering to addresses more likely to have a yard.
One row tracks one home purchase, and that purchase can involve multiple buyers moving into the property. The data includes a mailing name, the address, the sale price and the deed date.
Where lawn care leads come from
Paid channels for lawn care include per-lead marketplaces and subscription models.
| Source | Pays for | Published price | Shared or exclusive |
|---|---|---|---|
| USPS Every Door Direct Mail | Postage per piece | $0.26 per piece | Does not apply |
| Thumbtack | Each lead, price set by the pro | Not published | Shared with up to 5 pros |
| Angi (HomeAdvisor) | Leads by subscription, per lead or bundle | Not published | Shared with multiple pros |
| Networx | Each lead | Not published | Exclusive (no published terms) |
| Google Local Services Ads | Each valid lead, auction priced | Not published | You are chosen directly; customer may contact others |
| Yelp Ads | Monthly ad budget | From $150 a month | Does not apply |
| Nextdoor | Ads or monthly alerts subscription | Not published | Does not apply |
In the first 4 hours, Thumbtack limits each customer to five pros they can contact. If no customer reply comes in 72 hours, the lead is refunded automatically. Google Local Services Ads does not charge for leads it finds invalid or low quality at first contact. It may also credit a charged lead later if its models reassess the quality.
Request a Quote, a Yelp product separate from Yelp Ads, lets homeowners submit project requests to multiple businesses. Nextdoor offers Opportunity Alerts, a subscription that texts or emails you when nearby neighbors post about needing a service.
Every Door Direct Mail delivers one piece to every address on the carrier routes you choose. It covers routes, not buyers.
New homeowners and lawn care
A university extension post written for new homeowners says many inherit a yard without knowing what it holds, and advises
- watching through a full growing season before making major changes,
- getting a soil test before any lawn renovation,
- and taking monthly photos.
Average spending on gardening and lawn care service ran $339 per homeowner household in 2025, per the Bureau of Labor Statistics Consumer Expenditure Survey.
This is not a new-owner figure: it covers all homeowner households, including those that spent nothing, and groups gardening with lawn care service.
79% of Americans said a lawn is an important feature when renting or buying a home, in a 2019 survey for the National Association of Landscape Professionals.
Respondents ranked yard size second among home features, behind a renovated kitchen.
Millennials ranked a nice size lawn first.
What a lawn service covers
Some services fertilize and control weeds, and possibly insects and diseases, while the homeowner handles watering, mowing and seeding bare spots.
Others mow and rake without fertilizing or treating weeds.
Applying weed control and fertilizer at the same time typically means one of the two misses its best window.
The same extension generally recommends against combined products for that reason.
Companies that offer organic programs can tell customers that moving a lawn from conventional to organic care typically takes 2 to 3 years.
Sample row
This row is made up. It carries no real person, address or sale. Year built, square feet and permit history are filled only where a county or city publishes them.
Example
- Recorded
recorded_date - 2026-11-10
- Deed date
deed_date - 2026-11-02
- Mailing name
mailing_name - Pat and Casey Sample
- Address
address - 500 Example Ln
- City
city - Sampletown
- State
state - XX
- ZIP
zip - 00000
- Unit number
has_unit_number - no
- Condo unit
condo_unit - no (guessed from address)
- Sale price
price - 350000
- Year built
year_built - 1975
- Square feet
square_feet - 1600
- Last roof permit
last_roof_permit - not covered
- Last HVAC permit
last_hvac_permit - not covered
- County
county - Example County
- Source
data_source - Public property records, version 2026-11-12
Lawn care marketing by mail: a sample plan
-
Check the list Monday at 8am in each market's own time zone.
-
Filter to houses and ZIP codes you serve.
-
Time your mailing so cards arrive in your target week.
USPS delivers First-Class Mail in 1 to 5 days. Lob estimates 5 to 7 business days for its First-Class postcards.
-
Lawn care timing varies with local weather and grass type. Send each card to arrive in the season where you work.
The Coverage page lists each covered state's lawn care page.
What it costs to mail new homeowners
Divide the monthly plan price by your count of new owners a month from your ZIP codes, then add a postcard for each one.
Example Enter how many new owners a month you expect in the ZIP codes you would buy. An estimate is fine. The Coverage page links each covered county, and county and city pages show counts for the last 90 days and the last 12 months. Divide the first by three or the second by twelve for a monthly figure. A county's or city's count covers every ZIP in it, so take your ZIP codes' share.
Starts at $0.905, Lob's four-by-six-inch First-Class card on the free plan. Type your own cost to change it.
Replace with your own numbers to see your costs.
- Local plan, per month
- $49
- List cost per new owner
- = $49 ÷ new owners
- List plus postcard, per new owner
- = $49 ÷ new owners + $0.905
- Monthly total, list and postcards
- = $49 + $0.905 × new owners
Common questions about lawn care marketing
- When should a new homeowner hear from a lawn care company?
The best time depends on the local lawn season. Each covered state has its own lawn care page with local mailing dates.
- Does the list show which new owners have a lawn?
The list doesn't show which addresses have lawns, but every row carries whether the sale was a house or a condo unit. Filtering to houses targets addresses more likely to have a yard. Where the records don't tell condo units apart, the field is a guess from whether the address includes a unit number, and those rows say so. Some areas also add year built and house size in square feet to each row, and the Coverage page shows where.
- What does a typical lawn care contract cover?
Most lawn care programs carry a spring crabgrass preventer and a broadleaf weed herbicide in spring or fall. The National Association of Landscape Professionals advises homeowners to ask for a written contract, which can include all costs and a timetable. Additional tasks like seeding, thatch control and mowing vary.
- How do you get lawn care leads without paying per lead?
Angi, Google, Yelp and Nextdoor all offer free profiles. On Angi, businesses that pay for leads sort above free profiles in the directory. On Nextdoor, share your Fave link with satisfied customers so they can recommend you to neighbors. Google allows review requests when no reward is offered. Yelp bans them entirely.
- What are some lawn care marketing ideas for reaching new homeowners?
April is National Lawn Care Month, per the National Association of Landscape Professionals, so a spring card can reference it.
Coverage areas
The Coverage page lists every covered area, what a row carries there, and this trade's page for each state.
New single-family houses sold nationwide, 2025
Source: U.S. Census Bureau, U.S. Department of Housing and Urban Development via FRED, series HSN1FNSA Read November 12, 2026
A house counts in the month its contract is signed or its deposit accepted, not at closing. Not seasonally adjusted; existing homes (resales) not included.
Show table
| Month | New single-family houses sold nationwide, 2025 |
|---|---|
| January | 56,000 |
| February | 56,000 |
| March | 63,000 |
| April | 65,000 |
| May | 56,000 |
| June | 57,000 |
| July | 53,000 |
| August | 57,000 |
| September | 58,000 |
| October | 48,000 |
| November | 52,000 |
| December | 56,000 |
More trade pages
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