Hello, roofers.
1983
Median year built of owner-occupied homes nationwide, 2025 American Community Survey estimate
Source: U.S. Census Bureau, American Community Survey Read November 12, 2026
How to get roofing leads
Each row on the list is one home purchase by people moving into the home. A row can name more than one buyer. The row includes a mailing name, address, sale price and deed date.
Where roofing leads come from
| Source | Pays for | Published price | Shared or exclusive |
|---|---|---|---|
| USPS Every Door Direct Mail | Postage per piece | $0.26 per piece | Does not apply |
| Service Direct | Each call or form lead | $85 to $550 | Exclusive (no published terms) |
| Thumbtack | Each lead, price set by the pro | Not published | Shared with up to 5 pros |
| Angi (HomeAdvisor) | Leads by subscription, per lead or bundle | Not published | Shared with multiple pros |
| Networx | Each lead | Not published | Exclusive (no published terms) |
| Porch | Each project request or subscription | Not published | Shared with up to 4 pros |
| Modernize | Each lead, call or live transfer | Not published | Shared with up to 4 pros |
| Google Local Services Ads | Each valid lead, auction priced | Not published | You are chosen directly; customer may contact others |
| Yelp Ads | Monthly ad budget | From $150 a month | Does not apply |
| Nextdoor | Ads or monthly alerts subscription | Not published | Does not apply |
Google Local Services Ads use a single verification badge, Google Verified. On average, the Google verification process runs three to four weeks.
Thumbtack issues an automatic refund after 72 hours with no customer reply, and a customer may contact at most five pros in the first 4 hours. Service Direct bills for missed calls and voicemail along with answered ones. On Service Direct's Marketplace program, you can ask for a lead review within 7 days of getting the lead; a credit is at the platform's discretion. The per-lead price you set cannot go below Service Direct's minimum. Porch sells the right to contact a homeowner about a project request. It gives no refunds. Account credit is available in limited cases when a project request is invalid or a duplicate.
Angi charges for leads whether you win the job or not. Subscription plans renew automatically; canceling before the term ends may trigger an early termination fee, and Angi does not refund the remaining subscription balance. Modernize uses dynamic pricing with a ceiling you set.
Yelp Ads puts your business in front of searchers and on competitor pages. A project a homeowner submits through Yelp's Request a Quote goes to multiple businesses; the feature is separate from Yelp Ads. Nextdoor sells Opportunity Alerts as a monthly subscription; a text or email goes out when someone in your area posts about needing service.
USPS Every Door Direct Mail delivers a piece to every address on the routes you select. The service needs no mailing list.
What new homeowners spend on home improvements
New buyers spend about 35% more on all home improvements, not roofing alone, than owners more than three years past their purchase, even after controlling for homeowner age and household incomes, Harvard's Joint Center for Housing Studies research found. That holds especially for older homes where the previous owner made few improvements in recent years.
Nearly half of all remodeling market spending, per the same research, goes to replacing existing components or systems, roofing, siding, flooring and HVAC among them. New buyers often start with a wish list of improvements that shrinks the longer they stay; settled owners keep up necessary replacements but take on fewer new discretionary projects.
What a home inspection says about the roof
An inspector may look at the roof from the ground or the eaves, InterNACHI's standards say.
The scope covers the roof surface, gutters, downspouts, vents, flashing, skylights and chimney.
The inspector reports any signs of active leaks.
Walking on the roof, determining the roof's age, predicting its remaining life and certifying it are outside the scope.
A system or component near or past the end of its normal useful life is not, in itself, a material defect, InterNACHI's standards say. ASHI's standards require the written report to name items the inspector judges near the end of their service life, though determining remaining life expectancy is not required.
A standard three-tab asphalt roof lasts an estimated 20 years and an architectural asphalt roof 30 years, per InterNACHI's life-expectancy chart; the figures are guidelines that assume regular maintenance and normal wear, not extreme weather or heavy use. Shingles wear faster in hot climates. Severe weather, including hail, can also shorten a roof's lifespan.
Permit history and what it misses
Rows carry reroofing permit history where HelloSuey reads building permits.
Not every replacement leaves a roof permit on file.
No permit on file does not mean no work was done.
Year built, where a row carries it, tells you the home's age, not when the roof was last replaced.
New single-family houses sold nationwide, 2025
Source: U.S. Census Bureau, U.S. Department of Housing and Urban Development via FRED, series HSN1FNSA Read November 12, 2026
A house counts in the month its contract is signed or its deposit accepted, not at closing. Not seasonally adjusted; existing homes (resales) not included.
Show table
| Month | New single-family houses sold nationwide, 2025 |
|---|---|
| January | 56,000 |
| February | 56,000 |
| March | 63,000 |
| April | 65,000 |
| May | 56,000 |
| June | 57,000 |
| July | 53,000 |
| August | 57,000 |
| September | 58,000 |
| October | 48,000 |
| November | 52,000 |
| December | 56,000 |
Sample row
This row is made up. It carries no real person, address or sale. Year built, square feet and permit history are filled only where a county or city publishes them.
Example
- Recorded
recorded_date - 2026-11-10
- Deed date
deed_date - 2026-11-02
- Mailing name
mailing_name - Pat and Casey Sample
- Address
address - 500 Example Ln
- City
city - Sampletown
- State
state - XX
- ZIP
zip - 00000
- Unit number
has_unit_number - no
- Condo unit
condo_unit - no (guessed from address)
- Sale price
price - 350000
- Year built
year_built - 1975
- Square feet
square_feet - 1600
- Last roof permit
last_roof_permit - not covered
- Last HVAC permit
last_hvac_permit - not covered
- County
county - Example County
- Source
data_source - Public property records, version 2026-11-12
Direct mail: a sample plan
- Download the week's CSV and postcard-ready file Monday at 8am in each market's own time zone.
- Pick your ZIP codes. Some areas add year built to each row; filter to the home ages you want to target.
- The Metro plan's permit filter limits the list to rows from areas with permit history, dropping homes with a roof permit on file in the years you set.
- Upload the postcard-ready file to Lob, a mail service. USPS delivers First-Class Mail in 1 to 5 days. Lob's own estimate for its First-Class postcards is 5 to 7 business days.
What it costs to mail new homeowners
Mailing one new owner (one home purchase) costs the list's monthly price per new owner plus one postcard.
The calculator spreads the Local plan's monthly price (up to 10 ZIP codes) over the new owners from your ZIP codes, then adds one postcard each.
Example Enter how many new owners a month you expect in the ZIP codes you would buy. An estimate is fine. The Coverage page links each covered county, and county and city pages show counts for the last 90 days and the last 12 months. Divide the first by three or the second by twelve for a monthly figure. A county's or city's count covers every ZIP in it, so take your ZIP codes' share.
Starts at $0.905, Lob's four-by-six-inch First-Class card on the free plan. Type your own cost to change it.
Replace with your own numbers to see your costs.
- Local plan, per month
- $49
- List cost per new owner
- = $49 ÷ new owners
- List plus postcard, per new owner
- = $49 ÷ new owners + $0.905
- Monthly total, list and postcards
- = $49 + $0.905 × new owners
Common roofing marketing questions
- What does a home inspection say about a roof's age?
Inspectors following InterNACHI's or ASHI's standards need not determine a roof's age or estimate its remaining life.
- Does the list show when a roof was last replaced?
No. Reroofing permit records appear only where HelloSuey reads building permits, and a permit shows when work was recorded. The roof could have been replaced again later. The Coverage page shows where permit history is available.
- How do you get roofing leads without paying per lead?
Google, Yelp and Nextdoor all have free profile options. You can ask customers for a Google review provided you offer no incentive; those reviews also count toward your Local Services Ads ranking. Nextdoor lets you share a Fave link with customers so they can Fave your business. Yelp bans review requests.
- What are some roofing marketing ideas for new homeowners?
A card can offer an inspection on the roof itself. A home inspector need not walk on the roof under InterNACHI's standards.
- What are roofing postcards, and what do they cost?
Roofing postcards are printed cards mailed to homeowner addresses. USPS's standard postcard size is five to six inches long and three and a half to four and a quarter inches high; the $0.65 stamp covers that size. Lob's smallest First-Class option, a four-by-six-inch card, costs $0.905 per piece on the free plan, print and postage together.
- How fresh is the list?
Every row carries its deed date, so you can see how recent each sale is.
Coverage areas
The Coverage page lists every covered area, what a row carries there, and this trade's page for each state.
Other trades
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